With this new 2023 campaign, the American Diabetes Association proudly announces “WE FIGHT” through their life-saving advocacy, education and research toward finding a cure. Concept and production by TBC. Choreography by Red Is Dancing.

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"WE FIGHT" is the recipient of a Gold Anthem Award in the Non-Profit Campaign - Health category, and Bronze Anthem Community Voice Award in Best Brand Campaign - Health category in The 3rd Annual Anthem Awards.